WOW IT HAS HAPPENED!!!! We just hit our one-millionth #ItsintheBag donation since we started.
One million bags filled with essential items so many of us take for granted.
ONE MILLION.
That’s one million vulnerable women and girls who have received a gift of love and hope through #ItsintheBag. It feels surreal.
When our founder cleaned out her bathroom closet in 2015 and dropped bags to a local domestic violence shelter, never did we think we would be here, ten #ItsintheBag campaigns later. This number felt like a long shot yet here we are, a million bags later, proof that kindness and community can achieve the unimaginable.
Behind each of those bags is a story: a woman or girl who felt seen, valued, and supported at a time when life felt impossibly hard. Each bag represents hope wrapped in kindness—shampoo, conditioner, soap, deodorant, period products, toothpaste, toothbrush but most importantly, dignity.
Thinking about the ripple effect of this love and generosity, multiplied a million times, is humbling. Today, I’m puffed up with pride and gratefulness. This milestone has been made possible because of all of you - our supporters, our selfless volunteers, the wonderful team at Bunnings Warehouse Australia and all our incredible partners. Your kindness has turned this into something bigger than we ever could have dreamed.
We have been dreaming of this day for a decade and we can't believe it is here, 1 million #ItsintheBag donations...
