Share the Dignity's Bloody Big Survey 2024
The world's largest body of data on menstruation. 

In 2024 we surveyed  153,620  people about their period…

and the results were shocking. 

Animation of a tampon filling with red to represent 63%

 64%  of menstruators have struggled to afford period products due to cost.

Unfortunately, this number dramatically increases for certain communities.

Animation of blood drop filling up to represent 83%

of Aboriginal/Torres Strait Islanders have struggled to afford period products due to cost.

Animation of blood drop filling up to represent 78%

of  those with a disablilty or chronic condition  have struggled to afford period products due to cost.

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of the gender diverse community have struggled to afford period products due to cost.

Period poverty exists all across Australia but is  most prevelant in Tasmania  and least in the ACT. 

An animated map of Australia highlighting Tasmania as the biggest national sufferer of period poverty

 21.75%  
of Aboriginal and/or Torres Strait Islander people were unable to afford period products in the last 12 months.

This is in comparison to

 6.9% of non-Indigenous people.

Animation of a tampon, period undies and a sock to represent those who are forced to improvise on their period products

 MORE STUDENTS  at TAFEs and universities are improvising on period products when compared to our 2021 survey data.

 68%  of respondents missed sports due to their period and for  76.5%  this was due to a fear of leaking and staining their clothes. 

This fear is directly linked to the  shame and stigma   around menstruation. 

Animation of a tampon, period undies, a pad and menstrual cup

 ONLY 36%  of respondents felt well-educated about menstruation before their first period.

 This education gap starts at school.  We found respondents got their periods as young as eight years old but children might not be educated about them at school until they are at least ten.  

 12%  
of respondents have needed period products in hospital and not received them. Not all hospitals are mandated to supply period products.

 56%  of respondents missed work due to their period.

an animation of women of different professions highlighting that 5 in 10 have missed work due to their period
$9.6 billion

is the total dollar figure that we can attribute to missed work days due to periods per year.

This shows more needs to be done to make workplaces period friendly.

  Want to know more?  
Read the full report

Enter your details below and we'll send you the full 2024 Bloody Big Survey report.

So...  what's next?  

We've outlined a few main issues that were revealed through our data and our next steps for creating lasting impact.

 Removing periods as a barrier to education.
We want to ensure no person misses a day of learning due to their period. Share the Dignity has successfully advocated for period products to be provided in public high schools, but this needs to include primary schools, TAFE and University.

 Advocate for period-friendly workplaces and sporting venues.  People are missing work and sport due to a fear of leaking. We see this as a fixable issue and will advocate for period products to be provided in sporting venues and workplaces. 

 Specific, localised impact.  
We collected postcode data so we can identify areas impacted most by period poverty and advocate for those councils to better support their community.   


 Continue to #PadUpPublicHealth.
No one should be sick and vulnerable in hospital and not be given period products if they suddenly get their period. We will continue to advocate for period products to be provided in hospital through our #PadUpPublicHealth campaign.

 Support our Indigenous communities.  
Aboriginal and/or Torres Strait Islander communities are disproportionately affected by period poverty and we will continue working with these communities to ensure dignified access to period products. 

 Smash the stigma!  
Shame and stigma continues to be an issue in Australia. We will continue advocating for better period education because if we can't talk about periods, then we can’t address period poverty.  


 Share  the Results

Help us advocate for change by sharing some of the shocking statistics uncovered through our 2024 Bloody Big Survey.

BBS Advocacy Social Tile 1

BBS Advocacy Social Tile 1

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BBS Advocacy Social Tile 2

BBS Advocacy Social Tile 2

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BBS Advocacy Social Tile 3

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BBS Advocacy Social Tile 4

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BBS Advocacy Social Story 1

BBS Advocacy Social Story 1

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BBS Advocacy Social Story 2

BBS Advocacy Social Story 2

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BBS Advocacy Social Story 3

BBS Advocacy Social Story 3

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BBS Advocacy Social Story 4

BBS Advocacy Social Story 4

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 Caption Suggestion 

Social Post: 
Menstruating isn’t a choice, but those experiencing period poverty often have to choose between period products and other essential items just to get by. We’d rather they didn’t have to choose. That’s why we’re proud to be an official collection point for @sharethedignityaustralia’s #DignityDrive this August. Find out more about how you can get involved at sharethedignity.org.au/dignity-drives or via the link in our bio. 

  Missed the 2021 Report?  
You can download it here

Period Pride Report

Period Pride Report

Period Pride Report

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The 2021 Bloody Big Survey offered us a great baseline for the state of period poverty in Australia.

We have committed to running the survey every 3 years to monitor changes and identify opportunities for advocacy, education or intervention. 

 Thank you  to the following organisations for supporting the 2024 Bloody Big Survey.

 About the Report 

The 2024 Bloody Big Survey was run online using Typeform software and was comprised of 49 questions. It was conducted from 1 March to 31 May 2024, with a total of 153,620 responses, an increase of almost 30,000 from our first survey in 2021.

The Report was prepared by Dr Jane Connory from Swinburne University, with data analytics support from Ashish Chopra and WhyHive, for Share the Dignity for the purpose of analysing the results of their Bloody Big Survey, 2024.


The average respondent was aged between 30 and 39, identified as female, lived in New South Wales and worked full-time.