It's in the Bag Social Media Toolkit

Give hope and dignity to a woman or girl spending Christmas in a domestic violence refuge or homelessness shelter.

It’s in the Bag is Share the Dignity’s annual campaign where we encourage everyday Australians to fill a bag (Adult, Teen, or Mum & Bub) with essential items, pop in a simple handwritten ‘Dear Her’ note, and donate their bags at a local Bunnings. For those willing and able to go above and beyond, we encourage the addition of an extra special touch.

Each donation is personally collected, sorted, tagged and logged by our generous volunteers, before they are transported to our trusty network of charity partner organisations who gift the donations to women and girls waking up in domestic violence shelters or homelessness refuges on Christmas Day.

Collections points for 2026 will be open at every Bunnings Warehouse nationwide from 6 – 22 November 2026.

We’d love for you to help us spread the message of #ItsintheBag and we’ve tried to make it as simple as possible by preparing you with a social media toolkit.

How do you donate bags?

Find a new or pre-loved bag in good condition.

Fill the bag with essential items – shampoo, conditioner, roll-on deodorant, soap, toothbrush, toothpaste and period products. If you can, pop in a thoughtful extra or two.

Add a little kindness to your It’s in the Bag donation with a Dear Her card. Write a message of encouragement to a woman you’ll never meet.

Tell your followers about It’s in the Bag, using our social handles and hashtags.

Take your bag to your closest Bunnings Warehouse store between 6-22 November 2026.

Dear Her Card

Add a little kindness to your It’s in the Bag donation with a Dear Her card. Download our pink letter card and write a message of encouragement to a woman you’ll never meet. Place your note inside a bag filled with new and unopened essential items to remind her she is seen, valued, and supported when she needs it most.

Download the Dear Her card, pack your bag, and help make a difference with both essentials and kindness.

Dear Her Letter A4 Letter with Colouring A4

Dear Her Card

Pre-written suggestions to fuel your caption inspiration

Here’s some easy key messaging to share with your audience:

Caption suggestion #1

This year I am proud to support @SharetheDignityAustralia for their #ItsintheBag Christmas appeal. I am putting together a bag for a woman or girl in need this Christmas, and you can too! Just fill a bag with essential items:

🩸 Period products
🧴 Shampoo and Conditioner
🪥 Toothbrush and Toothpaste
✨ Deodorant (roll-on preferred)
🧼 Soap or Body Wash

And, if you can, be sure to include a handwritten ‘Dear Her’ card to remind her that someone cares.

With thousands of women and girls spending Christmas in domestic violence refuges or homelessness shelters, donating an #ItsintheBag can ensure they receive a little bit of love and dignity on Christmas.

Bags can be donated at any Bunnings nationwide from 6 – 22 November. Please find the full shopping list of essential items needed at @SharetheDignityAustralia.

A small act of kindness can make an enormous difference.

#ShareTheDignity #ItsintheBag #DearHer

Caption suggestion #2

I’m writing a letter to a woman I’ll never meet.

Why? Each year, thousands of women and girls spend Christmas in domestic violence refuges or homelessness shelters, and this year, I’m giving a little bit of love to someone who might otherwise not receive a Christmas present by donating an #ItsintheBag.

#ItsintheBag is @SharetheDignityAustralia’s annual Christmas appeal, where they encourage everyday Australians like you and me to fill a bag with essential items like shampoo, conditioner, toothbrush, toothpaste, roll-on deodorant, soap and period products, and if you can, add in an extra special gift or two. The bags are then distributed to women and girls in need around Australia.

While the contents of each bag are practical, the impact goes much deeper. Every donation tells someone they are seen, valued and deserving of dignity. That’s why a handwritten ‘Dear Her’ card is so important, to remind her she is loved and someone is thinking of her.

Bags can be donated at any Bunnings nationwide from 6 – 22 November. Learn more and find the full shopping list at @SharetheDignityAustralia.

Will you join me in writing a Dear Her card and donating an #ItsintheBag?

Together, we can help make Christmas a little brighter.

#ShareTheDignity #ItsintheBag #DearHer

Caption suggestion #3

Christmas is a time for giving, and sometimes the smallest gestures can have the greatest impact.

What if your gift this year could change someone’s life?

I’m supporting #ItsintheBag by @SharetheDignityAustralia, a Christmas campaign that delivers bags filled with essentials and love to women and girls spending Christmas in domestic violence refuges and homeless shelters.

Whether you choose to pack an Adult, Teen or Mum & Bub Bag, always remember to include:

🩸 Period products
🧴 Shampoo and Conditioner
🪥 Toothbrush and Toothpaste
✨ Deodorant (roll-on preferred)
🧼 Soap or Body Wash

And to add a little extra kindness, I’m including a handwritten ‘Dear Her’ card to remind her she is seen, valued, and supported when she needs it most.

You can join me by packing a bag and donating at any Bunnings between 6 – 22 November. See the full list of items to include on @SharetheDignityAustralia’s website.

Let’s give the gift of dignity this Christmas.

#ShareTheDignity #ItsintheBag #DearHer

Please include:

We ask that all It’s in the Bag posts emphasise that all essential items are to be included in every bag (i.e. toothbrush, toothpaste, roll-on deodorant, soap, period products, shampoo and conditioner) and direct donations for drop-off between 6-22 November at Bunnings Warehouse. We also encourage all posts to include you writing a ‘Dear Her’ card to the woman or girl you will never meet who will receive your bag.

Please refer to our Shopping List for the full list of items and learn more about It’s in the Bag here.

Shout it out online!

Tag Share the Dignity

Instagram – @sharethedignityaustralia

TikTok – @sharethedignity

Facebook – Share the Dignity

LinkedIn – Share the Dignity

Spark conversation

#ItsintheBag
#DearHer
#ShareTheDignity

Some inspiration to make your own content

Check out some amazing content created by some other incredible #ItsintheBag supporters

@nat.alise Pack a bag for #ItsInTheBag till 22nd Nov. See @sharethedignity for more details #periodpride #period #australia #bunnings #tiktokfamily ? original sound – Nat Alise

@christianmhull Want to get someone a gift that will have a HUGE impact. Fill a handbag with essentials and drop it off to any Bunnings location Australia wide from November 6th to 22nd. For all the info of what to put in your bag head to @Share the Dignity ? original sound – Christian Hull

@ashy_anne_ Packing up donations for @Share the Dignity #itsinthebag #giving #fyp #foryou #foryoupage #fypage #mumsoftiktok #tiktokmum #tiktokmom #momsoftiktok ? Summer day – TimTaj

Who your donation helps

Every single It’s in the Bag donation has the potential to change someone’s life.

For Lenna, an It’s in the Bag donation arrived at the right time to give her some love as she fought through a traumatic time.

Hear directly from Lenna about how your bag has the power to give someone fleeing domestic violence, experiencing homelessness or doing it tough, a little bit of love, a little bit of hope, and the dignity they deserve.

More recipient stories can be found on our YouTube page.