Give hope and dignity to a woman or girl spending Christmas in a domestic violence refuge or homelessness shelter.
It’s in the Bag is Share the Dignity’s annual campaign where we encourage everyday Australians to fill a bag (Adult, Teen, or Mum & Bub) with essential items, pop in a simple handwritten ‘Dear Her’ note, and donate their bags at a local Bunnings. For those willing and able to go above and beyond, we encourage the addition of an extra special touch.
Each donation is personally collected, sorted, tagged and logged by our generous volunteers, before they are transported to our trusty network of charity partner organisations who gift the donations to women and girls waking up in domestic violence shelters or homelessness refuges on Christmas Day.
Collections points for 2026 will be open at every Bunnings Warehouse nationwide from 6 – 22 November 2026.
We’d love for you to help us spread the message of #ItsintheBag and we’ve tried to make it as simple as possible by preparing you with a social media toolkit.
How do you donate bags?
Find a new or pre-loved bag in good condition.
Fill the bag with essential items – shampoo, conditioner, roll-on deodorant, soap, toothbrush, toothpaste and period products. If you can, pop in a thoughtful extra or two.
Add a little kindness to your It’s in the Bag donation with a Dear Her card. Write a message of encouragement to a woman you’ll never meet.
Tell your followers about It’s in the Bag, using our social handles and hashtags.
Take your bag to your closest Bunnings Warehouse store between 6-22 November 2026.
Dear Her Card
Add a little kindness to your It’s in the Bag donation with a Dear Her card. Download our pink letter card and write a message of encouragement to a woman you’ll never meet. Place your note inside a bag filled with new and unopened essential items to remind her she is seen, valued, and supported when she needs it most.
Download the Dear Her card, pack your bag, and help make a difference with both essentials and kindness.
Ways to Get Involved
Promote
Share your participation across social media, newsletters and community channels.
Pack a Bag
Join colleagues and local community groups and assemble a bag.
Visit Collection Points
Capture photos at local drop-off locations.
Engage Community Groups
Highlight local organisations supporting women experiencing hardship.
Political Toolkit
Pre-written suggestions to fuel your caption inspiration
Here’s some easy key messaging to share with your audience:
Caption suggestion #1:
This Christmas, I’m proud to support @Share the Dignity’s It’s in the Bag campaign.
I’m encouraging everyone in our community to fill a handbag with everyday essentials and donate it to someone doing it tough by dropping it at your local Bunnings between November 6-22.
A small act of kindness can make an enormous difference.
Caption suggestion #2:
One of the things I love most about our community is how generously people show up for one another.
This Christmas, I’m supporting @Share the Dignity and packing an It’s in the Bag, helping to provide local women experiencing hardship with the essentials many of us take for granted.
I’ll be dropping off my donation at my local Bunnings between November 6-22, and hope you’ll consider packing a bag and joining me.
Together, we can help ensure dignity reaches every corner of our community.
Caption suggestion #3:
Christmas is a time for giving, and sometimes the smallest gestures can have the greatest impact.
That’s why I’m supporting @Share the Dignity’s It’s in the Bag campaign, helping provide essential items to women, girls and people who menstruate experiencing hardship this festive season.
By filling a bag and donating it at your local Bunnings between November 6-22, you’re not just giving practical support, you’re helping someone feel seen, valued and cared for when they need it most.
I hope you’ll join me in making dignity part of the gift we give this Christmas.
Pre-written Newsletter Copy Suggestions
Here’s some easy key messaging to share with your audience:
Short Version
This Christmas, I’m proud to support Share the Dignity’s It’s in the Bag campaign.
The campaign encourages Australians to fill a handbag with essential everyday items for women and girls experiencing hardship, homelessness or domestic violence.
Every donated bag, dropped off at a Bunnings collection point between November 6-22, reminds someone they are valued and supported. Together, we can help make Christmas a little brighter.
Long Version
Christmas is a time for kindness, generosity and community.
That’s why I’m proud to support Share the Dignity’s It’s in the Bag campaign.
Every year, thousands of Australians donate handbags filled with essential items including toiletries, period products and everyday necessities. These bags are dropped off at Bunnings between November 6-22, then distributed to local women and girls spending Christmas in domestic violence refuges, experiencing homelessness or extreme poverty.
While the contents of each bag are practical, the impact goes much deeper. Every donation tells someone they are seen, valued and deserving of dignity.
I encourage everyone across our electorate to consider packing a bag this Christmas. Whether you’re donating as an individual, family, workplace or school, every contribution helps.
Together, we can make sure more Australians experience kindness this festive season.
Shout it out online!
Tag Share the Dignity
Instagram – @sharethedignityaustralia
TikTok – @sharethedignity
Facebook – Share the Dignity
LinkedIn – Share the Dignity
Spark conversation
#ItsintheBag
#DearHer
#ShareTheDignity
Who your donation helps
Every single It’s in the Bag donation has the potential to change someone’s life.
For Lenna, an It’s in the Bag donation arrived at the right time to give her some love as she fought through a traumatic time.
Hear directly from Lenna about how your bag has the power to give someone fleeing domestic violence, experiencing homelessness or doing it tough, a little bit of love, a little bit of hope, and the dignity they deserve.
More recipient stories can be found on our YouTube page.
Thank you for supporting our 2026 It’s in the Bag campaign!
Still have questions? Please head to our It’s in the Bag page to learn more or reach out to our team at: [email protected]
